This Is What’s Wrong with Logo Design
Once upon a time, Apple’s design team decided that everything looked better sitting on a really shiny surface. And lo, for a time, it was good.
Reflections became the newest craze, gracing the websites of amateur designers hither and yon. Tutorials popped into existence at a staggering rate. Then one day, the reflection trend birthed this wretched travesty:
Pay no attention to the company’s sophomoric tripe of a name. Rather, focus on the logo’s vile reflection.
Notice the specimen’s squashed nature, distorted vertically in defiance of physical reality. Also note its inconsistency with the object of which it is an echo; the text includes an orange “b,” but its abominable counterpart careth not.
Allow me to suggest a solution to this epidemic:
Everyone — everyone — should stop reflecting their logos off some ubiquitous, invisible, polished-by-a-meth-addict-shiny surface.
Do your part to make the web a better place. If you know anyone guilty of reflectionism, please ask them to stop contributing to the internet’s aesthetic deterioration.
Or kick them in the nuts, whichever works best.
